About
Hey love, I’m Sade. If you’re here, you’re officially in my little corner of the internet, and I’m so happy you’ve pulled up. I’m a creator, event director, storyteller and the woman behind the Sadenian universe, a space built for everyday girls who love softness, style, growth and a bit of everyday magic.
My journey has been a mix of ambition, creativity and pure determination. I started out with my company Fresh Strawberry, working across media, fashion and entertainment. I’ve been part of London Fashion Week, the MOBOs, Screen Nation awards and for 10 years I worked with Google as an in-house events vendor. One of the highlights of my career was helping deliver Google’s Top Black Talent programme. That project brought thousands of Black students into rooms full of opportunities and it reminded me why I love creating spaces that matter.
Today I continue that purpose through Peppah where I help lead major events like Black Tech Fest and work closely with brands, partners and huge teams to bring unforgettable experiences to life.
At the same time my digital world has grown. From vlogging and lifestyle content to reality TV recaps and now this community, creating online has become one of my favourite parts of my journey. I love making content that feels real, comforting and fun.
A little safe space on the internet.
Sadenia is my love letter to all of us. A home where you can tap in for updates, soft-life gems, blogs, merch and moments that make you feel seen.
Settle in sis. You’re a Sadenian now 🤍🤍
Catch me on